Chaylar, Built on Origin. Defined by Identity.
Chaylar was created with a clear vision:
To elevate authentic Lahijan tea into a refined international brand — one rooted in origin, crafted with intention, and presented with authority.
We believe tea is more than a product. It carries heritage, emotion, and identity.
And we believe a brand must stand with strength, clarity, and long‑term consistency.
We sell emotion, not just tea.
And we deliver it with structure, quality, and a forward‑looking vision.
From Heritage to Brand Power
Lahijan is the historic center of Persian tea cultivation — known for its high‑altitude gardens, deep amber infusion, natural aroma, balanced strength, and clean, additive‑free character.
Chaylar transforms this heritage into a modern, export‑ready brand.
We rely on tradition, but we do not stop at tradition. We build positioning, identity, and international relevance.
A Brand — Not a Commodity
Chaylar is produced and exported exclusively under its own name.
We do not operate as a contract packer.
We do not dilute identity.
Every decision — from hand‑picked leaf selection to 100g and 150g retail formats — is designed to strengthen brand perception in competitive markets across the Middle East, Turkey, the CIS, and beyond.
Because strong markets require strong brands.
Structured for International Growth
Chaylar is built with scalability and consistency in mind. We focus on:
- Reliable, continuous supply
- Clear export processes
- Strong and transparent cooperation
- Long‑term distribution strategy
- Premium Persian tea quality standards
Our objective is not temporary trade.
Our objective is sustainable, long‑term market presence.
Our Commitment
- 100% pure Iranian tea
- Clear and consistent brand positioning
- Premium retail‑ready formats
- Strong shelf identity and unified branding
Chaylar represents origin with authority.
We are building a brand that stands confidently in international tea markets — today and in the future.
